Out of home

As the population becomes ever more mobile, so the out-of-home medium becomes increasingly popular with each passing year – and is now the medium that has the greatest impact in the public space. Why? Because nobody can escape it, be it on the street, in the mountains, in a shopping centre or in stations.

The Affichage Group has gained a leading position in this future-proof advertising market, and this leadership imposes certain obligations. We take an intuitive approach to designing advertising in the public space – planning, designing, financing and maintaining modern furniture such as bus stations, telephone booths and city maps,  for the benefit and use of the public at large.

Street advertising

Nowadays, the streets are where 67 percent of our mobility takes place – be this in a vehicle or on foot. They are valuable infrastructure, which connects public spaces and upon which the public is dependent for its ever-growing need to travel for business and pleasure. As market leader and successful bidder for key municipal contracts, the Affichage subsidiaries bear a great deal of responsibility for planning, design and realization within this space. Combining the strength of conventional advertising with state-of-the-art forms, you can benefit from this most attractive of out-of-home advertising environments.

Nowadays, the streets are where 67 percent of our mobility takes place – be this in a vehicle or on foot. They are valuable infrastructure, which connects public spaces and upon which the public is dependent for its ever-growing need to travel for business and pleasure. As market leader and successful bidder for key municipal contracts, the Affichage subsidiaries bear a great deal of responsibility for planning, design and realization within this space. Combining the strength of conventional advertising with state-of-the-art forms, you can benefit from this most attractive of out-of-home advertising environments.

Station advertising

Stations are highly-evolved and heavily-frequented locations, be they central stations with their own shopping centres or small local stations which connect the urban centre with the periphery. Their core users are tourists, passengers and, in particular, commuters. In most of the countries in which Affichage operates, we are an exclusive partner in these vibrant, national meeting places. Conventional and digital forms of advertising used by Affichage subsidiaries help define a station’s atmosphere. Station advertising enables you to address specifically an attractive, modern and switched-on target group in an effective advertising environment.

Stations are highly-evolved and heavily-frequented locations, be they central stations with their own shopping centres or small local stations which connect the urban centre with the periphery. Their core users are tourists, passengers and, in particular, commuters. In most of the countries in which Affichage operates, we are an exclusive partner in these vibrant, national meeting places. Conventional and digital forms of advertising used by Affichage subsidiaries help define a station’s atmosphere. Station advertising enables you to address specifically an attractive, modern and switched-on target group in an effective advertising environment.

Public transportation advertising

Public transport makes a vital contribution to quality of life in public spaces, and benefits the general public in terms of the environment, safety, punctuality and reliability. Because of its official mandate, public transport guarantees mobility for all, so is also used by target groups that are otherwise difficult to reach, such as school pupils and students. Today, thanks to their decades of involvement and strong partnerships, the Affichage subsidiaries are leading, specialized partners for public transportation advertising in most countries. You can choose the appropriate form of communication from a diverse range – to address your target groups in an informative and interactive way, either indoors or, for extensive dominance, outdoors.

Public transport makes a vital contribution to quality of life in public spaces, and benefits the general public in terms of the environment, safety, punctuality and reliability. Because of its official mandate, public transport guarantees mobility for all, so is also used by target groups that are otherwise difficult to reach, such as school pupils and students. Today, thanks to their decades of involvement and strong partnerships, the Affichage subsidiaries are leading, specialized partners for public transportation advertising in most countries. You can choose the appropriate form of communication from a diverse range – to address your target groups in an informative and interactive way, either indoors or, for extensive dominance, outdoors.

Mountain and tourism advertising

Fresh powder and the thrill of skiing in winter, and peaceful strolls in summer: unspoiled nature exerts a magical appeal as a unique space for adventure or relaxation, and brings together a very diverse and affluent target group. To protect this environment, the Affichage subsidiaries concentrate their activities on the shared use of existing infrastructures. Solution-focused and often individual forms of advertising provide you with a unique opportunity to convey your message in a setting that has positive associations.

Fresh powder and the thrill of skiing in winter, and peaceful strolls in summer: unspoiled nature exerts a magical appeal as a unique space for adventure or relaxation, and brings together a very diverse and affluent target group. To protect this environment, the Affichage subsidiaries concentrate their activities on the shared use of existing infrastructures. Solution-focused and often individual forms of advertising provide you with a unique opportunity to convey your message in a setting that has positive associations.

Airport advertising

Airports are the lynchpins of the world’s economic hubs – for business travellers and holidaymakers alike. They are a destination’s architectural calling card and – with security an omnipresent concern – channel important mobility flows through customs clearance, information, waiting and retail zones. They are also closely connected to local infrastructure. Some of the Affichage subsidiaries have specialized in designing and marketing these coveted and challenging spaces. Integrated standard and individual solutions enable you to stage your brand in this sober and functional environment, ensuring you leave a lasting impression on a demanding audience in a uniquely luxurious atmosphere.

Airports are the lynchpins of the world’s economic hubs – for business travellers and holidaymakers alike. They are a destination’s architectural calling card and – with security an omnipresent concern – channel important mobility flows through customs clearance, information, waiting and retail zones. They are also closely connected to local infrastructure. Some of the Affichage subsidiaries have specialized in designing and marketing these coveted and challenging spaces. Integrated standard and individual solutions enable you to stage your brand in this sober and functional environment, ensuring you leave a lasting impression on a demanding audience in a uniquely luxurious atmosphere.

Advertising at POI

Trade fairs, POS, shopping centres and car parks are crowd magnets. What they have in common is a self-contained "mobility logic", which is geared primarily towards the trading area and secondarily to the location. As an out-of-home full service provider, Affichage deals with them all. What is more, with decades of experience, we are now the market leader. You can advertise independently, to reach specific target groups, or in a shared space, to intensify your communication with important target groups, thus completing the mobility circle from the home to the “point where people meet”. Choose from a whole array of advertising options.

Trade fairs, POS, shopping centres and car parks are crowd magnets. What they have in common is a self-contained "mobility logic", which is geared primarily towards the trading area and secondarily to the location. As an out-of-home full service provider, Affichage deals with them all. What is more, with decades of experience, we are now the market leader. You can advertise independently, to reach specific target groups, or in a shared space, to intensify your communication with important target groups, thus completing the mobility circle from the home to the “point where people meet”. Choose from a whole array of advertising options.

Advertising using modern technologies

Ever the innovator, Affichage has always relied heavily on modern material, presentation and communication technologies, and knows how to make profitable and environmentally-compatible use of these. The launch of digital and market-ready large-screen communication in Europe back in 2001 heralded the dawn of the digital future. Affichage was the very first provider to rely on electricity-saving LED technology for illumination – for the sake of the environment. From the use of state-of-the-art communication elements to the interactive combination of conventional forms of advertising and mobile platforms, you benefit directly. The incorporation of modern technologies in the out-of-home sphere is always adapted solely to reflect the individuality and character of each space.

Ever the innovator, Affichage has always relied heavily on modern material, presentation and communication technologies, and knows how to make profitable and environmentally-compatible use of these. The launch of digital and market-ready large-screen communication in Europe back in 2001 heralded the dawn of the digital future. Affichage was the very first provider to rely on electricity-saving LED technology for illumination – for the sake of the environment. From the use of state-of-the-art communication elements to the interactive combination of conventional forms of advertising and mobile platforms, you benefit directly. The incorporation of modern technologies in the out-of-home sphere is always adapted solely to reflect the individuality and character of each space.