Facts & Figures

Global significance

Intermedia comparison 

Global guidelines

Global guidelines on out-of-home audience measurement

At the FEPE World Congress in 2006, the members initiated the global guidelines for outdoor advertising research. ESOMAR subsequently took up the overall lead and responsibility for financing. Since being launched worldwide in 2009, the guidelines have been used as the only internationally valid basis for all outdoor advertising research. FEPE International has appointed Felix H. Mende from Affichage as the expert responsible for representing its interests on the Guidelines Steering Board and Technical Committee. The advantage is that neutrality and transparency are thus guaranteed. 

Related document
Global Guidelines on out-of-home audience measurement (234.0 KB)

Related contact
Felix H. Mende

Global platform

Wikiooh

At the beginning of February 2008, the idea was raised within the Affichage Group of creating a modern, company-wide out-of-home information platform to be known as Wikiooh. It will be used as part of international activities and in an effort to exploit synergies. Based loosely on Wikipedia, Affichage Holding has created an in-house information and management tool that uses free, tried-and-tested Wiki software that conforms to current standards and which offers enormous development potential in the future. Initial country tests have shown that Wikiooh is the ideal solution. The only challenge is filling in the information. In order for the platform to be used to benefit the out-of-home medium in an over-arching manner, Affichage CEO Christian Kauter introduced this proprietary tool to the global industry association FEPE International in 2010. Wikiooh will initially be available to FEPE members who create advertising content. However, the plan is to make the information platform available to the public soon at www.wikiooh.com.

Additional information about Wikiooh is available from the project initiator and manager, Florian Walz, Head of Media and Product Development, Affichage Holding SA.

Related contact
Florian Walz