«Out of home» because

«Out of home» advertising is a high-performance medium with maximum potential

With unmatched value for money, «out of home» advertising guarantees rapid set-up, intensive performance and efficient impact for your campaign.
With population mobility of over 90%, «out of home» advertising reaches potential customers who are not targeted via other channels and allows you to appeal to your communication, marketing and media target group with no restrictions.

«Out of home» advertising campaigns – if planned in a geographically mobile fashion and implemented at specific locations – achieve an impact that can be regulated in a network, while maintaining a communication style that is anchored at the regional level and tailored to the relevant environment.

In order to function as a medium within motivation-specific mobility streams in harmony with the relevant spaces and environments, «out of home» offers a variety of suitable advertising forms.
Eye-catching formats and distance-optimized sizes of classical formats, enhanced by modern presentation, animation and interaction technologies, allow for the efficient use of analog and digital advertising media, either broad-based or focusing on specific niches.

«Out of home» advertising can be used to visualize short-, medium- or long-term messages. Specific product types and considerable booking flexibility allow clients to organize anything from a single advertisement at a specific time in extreme cases to ongoing campaigns running for several years.
Depending on the situation, experienced advisors and planners rely on «out of home» advertising, whether as a basic component of a media mix to get a campaign off the ground, or as a means of expanding a campaign following a cost-intensive launch on TV and in print media.
Clients undeterred by the time required can use «out of home» advertising to plan a number of complementary measures, which can supplement campaigns during classic advertising peaks throughout the year, be used in combined advertising forms including a variety of media, or can be placed as repetitive advertisements to act as a reminder. There are many possibilities which together can have a significant impact on the overall effect.

«Out of home» advertising entertains, promotes, is food for thought, amuses, irritates, informs, surprises, inspires, offends, calms, animates, changes, discriminates, initiates, gives, publicizes, criticizes, convinces and remains. Depending on the place, time and content.
It is the sum of all the abilities and suitabilities of «out of home» advertising, which are not constantly highlighted, that defines the outstanding dominance of the medium in attracting attention, positioning and establishing messages and products, or promoting sales, to name a few examples.

More than with most media, «out of home» advertising feeds on the creative implementation of a message tailored to the medium in question. People who get to grips with the medium and understand it will be richly rewarded. Artists in particular have always known how to appreciate the medium's uniqueness and individuality.
The intellectual stimulus and creative attraction have given rise to a pool of contemporary documents and "objets d'art", while brands and countless advertising successes are still being created.
The public shows its thanks through acceptance and appreciation.

Unlike most competitor media, for whom advertisements are acquired with equal passion, «out of home» advertising presents your advertisement with passion and without resistance in public and private indoor and outdoor spaces. It is apolitical, honest and direct.
Thanks to our tradition of creative and development commitment, «out of home» advertising is one of the most reliable partners for the public, as well as for the advertising industry and its success.
As the market leader, we have the most important and most exclusive franchise and partnership agreements with almost all transport companies, key cities and centres, the biggest shopping centres, the most popular tourist regions, all SBB rail stations and a number of other points of interest, and we will be pleased to advise you. When it comes to anything from finding a solution through to monitoring effectiveness, and regardless of whether you are running a classic poster or cross-media campaign or a complex advertising installation, we can help.

Every business is entitled to complain a little, but let us point out that «out of home» advertising has by far the lowest CPM and CPP, based on hard, weighted contact data from a wide range of media.
Depending on the level of intensity you are seeking, Affichage can help you create your «out of home» campaign within a three-digit budget.